SPECIALTY LENS PARTNERS WITH TRANSITIONS TO ADD POLARIZED PHOTOCHROMIC SUNLENS TO iRx® POLAROID® LINE
New iRx® Polaroid® Transitions® SOLFX™ Sunlenses Offer Enhanced Visual Performance for Outdoor Activities
PALM HARBOR, Fla., March 18, 2009 – Specialty Lens Corporation is partnering with Transitions Optical, Inc. to add new polarized photochromic sunlenses to its iRx® Polaroid® prescription line. The iRx® Polaroid® Transitions® SOLFX™ lenses will be available in two colors and in single vision 1.50 plastic, the new product combines the polarized technology of iRx Polaroid with the advanced photochromic technology of Transitions® SOLFX™ sunlenses to offer enhanced visual performance for outdoor activities.

Like all Transitions SOLFX sunwear products, the new lenses change from dark to darker in sunlight – providing patients with the right color and tint for optimal performance in varying light conditions. The iRx Polaroid polarized technology works to further enhance visual comfort by improving contrast and reducing blinding glare from sunlight reflected off the surface of objects, water or snow. The lens also helps protect against harmful UV rays by blocking 100 percent of UVA and UVB rays.

“Through our iRx Polaroid line, our philosophy has always been to provide a polarized option to meet virtually any patient need,” said Pascal Gery, president, Specialty Lens Corporation. “We are pleased to partner with Transitions Optical to introduce our first polarized photochromic product in two color options to help wearers achieve the ideal tint and darkness, whether they’re boating, skiing, hiking or just spending time outdoors.”
Color options include an ash gray to darker gray lens – which transmits colors evenly and allows for true color recognition in bright light and heavy glare situations such as fishing, running, driving, rock climbing and reading outdoors, and a caramel brown to darker brown lens – which improves contrast and depth perception in situations such as motorcycling, fishing, golfing, hiking and mountain biking.

“By combining the Transitions SOLFX sunwear technology with the iRx Polaroid polarized technology, we’re able to meet the unique visual demands of even more consumers,” said Grady Lenski, director, Transitions sunwear. “In the sun or in the shade, the new lenses help wearers look great, see better and perform at their best while they’re doing what they enjoy most.”
New iRx Polaroid Transitions SOLFX sunlenses are available in prescriptions ranging from -7.00 to +6.00. For more information, visit www.irxlens.com or www.Transitions.com/Sunwear.