TRANSITIONS OPTICAL LAUNCHES LIVE YOUR VISION CONTEST FOR INDUSTRY PROFESSIONALS AND CONSUMERS
Reinforces Importance of Healthy Sight to Healthy Living
PINELLAS PARK, Fla., March 17, 2009 – Transitions Optical, Inc. is launching a “Live Your Vision” promotion to create dialogue about the importance of eye health and the vital role vision plays in every day life and a “Take Your Shot” game to reinforce the benefits of Transitions® lenses post-sale.

“Live Your Vision” Contest
The “Live Your Vision” contest encourages consumers and industry professionals to illustrate how healthy eyesight allows them to realize their dreams by uploading a photo and caption to www.Transitions.com/liveyourvision that exemplifies how they live their vision in their professional or personal lives.

“Healthy sight is a critical component to helping people reach their goals, whether it be achieving optimal performance at work, on an athletic field or simply enjoying a summer picnic with a friend or loved one,” said Rose Wallace, marketing manager, channel marketing, Transitions “This program should encourage consumers to think about how important their vision is and ultimately talk to their eyecare professional about ways to protect and keep eye sight healthy.”

Online voting will be used to identify the top 15 entries in both consumer and eyecare professional categories, which will move on to the judging phase. The judges, who include National Geographic photographer Steve Winter, will select one grand prize winner and four finalists in each category. Entries will be based on the photo’s demonstration of how the entrant “lives their vision” rather than on the basis of photo quality alone. Grand prize winners will receive a $10,000 prize, and will designate a charity of their choice to receive a $10,000 donation from Transitions Optical, and finalists will receive $1,000.

“Research confirms that most people consider eyesight their most treasured sense,” said Wallace. “Because of this, we hope to see a multitude of creative and passionate entries from both eyecare professionals and consumers.”

“Take Your Shot” COA Promotion
To continue the dialogue about healthy sight once a patient has made a purchase decision, Transitions is sponsoring “Take Your Shot,” an instant win game open to participants with a valid Certificate of Authenticity (COA) from Transitions. Consumers who register their Transitions® lenses using their COA will be eligible to play the interactive instant win game that offers $100 daily prizes. Additionally, each time an eyecare professional location or a customer registers for the promotion, a donation will be made to a charity supported by the Transitions® Healthy Sight for Life Fund.
“The ‘Take Your Shot’ game is another way to engage customers and keep them thinking about eye care and healthy sight,” added Wallace.