GOLF CHANNEL COVERAGE TO SPOTLIGHT VISION DURING TRANSITIONS CHAMPIONSHIP FOR HEALTHY SIGHT
On-Air Visibility Will Reinforce Importance of Vision to Healthy Living
PINELLAS PARK, Fla., March 10, 2009 – Not only will the upcoming Transitions Championship For Healthy Sight demonstrate the importance of healthy sight for golf enthusiasts, it will also highlight the important role of vision care and eye sight off the course – in every day life. Transitions Optical, Inc. will use ongoing GOLF CHANNEL coverage of the PGA TOUR event, which takes place March 15-22, 2009 at Innisbrook Resort and Golf Club, as an opportunity to bring attention to the impact healthy sight has on work, play and home lives.

“We see this tournament as an outstanding opportunity to put vision into the national spotlight as a crucial component to overall health,” said Dave Cole, general manager of the Americas, Transitions. “It is our goal to encourage continued conversation between eyecare professionals and patients about ways to help them protect and optimize their vision.”

GOLF CHANNEL coverage of the event will include live and taped tournament coverage, interviews with Transitions representatives and other eye heath spokespeople, as well as tournament recaps and discussion on Golf Central, the channel’s post-tournament program devoted to event highlights, golf news, scores and statistics.

“We view the Transitions Championship For Healthy Sight as an opportunity for the entire industry,” added Cole. “We’ll be working with our industry partners throughout the week to get consumers to think about sight as part of an overall healthy lifestyle. The tournament coverage will spread this message even further.”

Watch the Coverage
Tune in for special coverage of the Transitions Championship For Healthy Sight and messages about vision and healthy sight:
• GOLF CHANNEL coverage of the Transitions Championship For Healthy Sight will air live Thursday, March 19 and Friday, March 20 at 3 – 6 p.m. daily; with replays at 8:30 p.m. and 12:30 a.m.
• The Golf Central program will air live from Innisbrook on Thursday, March 19 and Friday, March 20, at 2:30, 6 and 11:30 p.m.; with replays the following day from 6 – 8 a.m.
• The Golf Central program will air live from Innisbrook on Saturday, March 21 and Sunday, March 22 at 12:30, 6 and 11:30 p.m.; with replays the following day at 3 a.m. and from 6 – 8 a.m.

Transitions Championship Tournament Coverage Golf Central Program

Thursday, March 19
1st Round Tournament 3 – 6 p.m. (Live)
8:30 – 11:30 p.m. (Replay)
12:30 – 3:30 a.m. (Replay) 2:30 – 3 p.m. (Live, Pre Game)
6 – 6:30 p.m. (Live)
11:30 p.m. – Midnight (Live)

Friday, March 20
2nd Round Tournament 3 – 6 p.m. (Live)
8:30 – 11:30 p.m. (Replay)
12:30 – 3:30 a.m. (Replay)
6 – 6:30 a.m. (Replay of Thurs.)
6:30 – 7 a.m. (Replay of Thurs.)
7 – 7:30 a.m. (Replay of Thurs.)
7:30 – 8 a.m. (Replay of Thurs.)
2:30 – 3 p.m. (Live, Pre Game)
6 – 6:30 p.m. (Live)
11:30 p.m. – Midnight (Live)

Saturday, March 21
3rd Round Tournament 3 – 3:30 a.m. (Replay of Fri.)
6 – 6:30 a.m. (Replay of Fri.)
6:30 – 7 a.m. (Replay of Fri.)
7 – 7:30 a.m. (Replay of Fri.)
7:30 – 8 a.m. (Replay of Fri.)
12:30 – 1 p.m. (Live, Pre Game)
6 p.m. – 6:30 p.m. (Live)
11:30 p.m. – Midnight (Live)

Sunday, March 22
4th Round Tournament 3 – 3:30 a.m. (Replay of Sat.)
6 – 6:30 a.m. (Replay of Sat.)
6:30 – 7 a.m. (Replay of Sat.)
7 – 7:30 a.m. (Replay of Sat.)
7:30 – 8 a.m. (Replay of Sat.)
12:30 – 1 p.m. (Live, Pre Game)
6 – 7:00 p.m. (Live)
11:30 p.m. – Midnight (Live)

Monday, March 23 3 – 3:30 a.m. (Replay of Sun.)
6 – 6:30 a.m. (Replay of Sun.)
6:30 – 7 a.m. (Replay of Sun.)
7 – 7:30 a.m. (Replay of Sun.)
7:30 – 8 a.m. (Replay of Sun.)