Attention Frame Buyers: Gain Valuable Business Skills at International Vision Expo East
Alexandria, VA (February 11, 2009) – The Vision Council’s Eyewear and Accessories Division is pleased to present the Frame Buyer’s Certificate program at International Vision Expo East, held March 27-29, 2009, at the Jacob K. Javits Center in New York City. The program, delivered in conjunction with Eyecare Business, is designed to help eye care professionals maximize dispensary profit potential.

The Frame Buyer’s Certificate program offers 15 hours of continuing education dealing specifically with inventory management and teaches participants turnkey processes to select, manage, monitor, promote and benchmark their frame inventory. To receive a Frame Buyer’s Certificate, conferees must complete eight hours of inventory management focused curriculum.

“The courses in the Frame Buyer’s Certificate program go above and beyond dispensing and technical information commonly found in continuing education for eye care professionals,” said Andrea Gluck, The Vision Council’s Eyewear and Accessories Division chair. “With this knowledge base that directly relates to inventory management, frame buyers who complete the program will be able to keep the costs down and cash flow balanced in their practices – a real advantage in today’s marketplace.”

Courses in the Frame Buyer’s Certificate program include:

• Eyewear Pricing Strategies (Course #1110)
Thursday, March 26; 1:00 PM - 3:00 PM

• Manage Your Frame Board - Don't Let It Manage You (Course #2210)
Friday, March 27; 10:15 AM - 12:15 PM

• Frame Technology & Design - What's New, What's Now (Course #2309)
Friday, March 27; 2:00 PM - 3:00 PM

• Want vs. Need - Creating Eyewear Desire (Course #2411)
Friday, March 27; 3:15 PM - 5:15 PM

• Managing Blind Dates and Breakups (Course #3208)
Saturday, March 28; 9:45 AM - 11:45 AM

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• Professional Retailing For Eye Care Professionals (Course #3307)
Saturday, March 28; 12:45 PM - 2:45 PM

• Retail Merchandising Power Panel (Course #3308)
Saturday, March 28; 12:45 PM - 2:45 PM

• Retail Formulas & Financials for the Dispensary (Course #4311)
Sunday, March 29; 12:15 PM - 2:15 PM

To register for courses in the Frame Buyer’s Certificate program, visit www.visionexpoeast.com/framebuyers. For further information, please contact Rene Soltis, The Vision Council director of education and training, at rsoltis@thevisioncouncil.org or at (703) 740-1096.