VISIONWEB LAUNCHES NEW & IMPROVED CONTACT LENS ORDERING SERVICE

Refreshed User Interface and New Functionality Offer More Convenience to VisionWeb Members

Austin, TX – February 2, 2009 – VisionWeb, the premier provider of technology services to the optical industry, announced today the launch of a new and improved contact lens ordering service for VisionWeb members. New features and functionality improve performance and ease of use.

Similar to VisionWeb’s spectacle lens and frame engines, the contact lens engine displays unique product catalogs for each contact lens supplier. Only products carried by the supplier will be displayed, making it easier to locate and order the desired product. A new advanced searching feature allows users to search for contact lenses based on several categories including lens type, manufacturer, color, series, wear schedule, pack, and UPC. When the product is found, users have the choice to order lenses one product at a time, or to order multiple products using the new Grid View feature. In addition, the new contact lens engine offers a Fast Order feature, which allows users to scan the UPC barcode of a contact lens product and automatically add the product to their Item List. This timesaving feature will make it easy for users to order products to fill their in-house stock.

All selected products are stored in an Item List, or shopping cart, until the order is complete, making it easy to place a single bundled order for multiple products to a supplier. Bundling orders like this is more efficient and saves the eyecare provider in shipping charges. When ordering contact lenses on VisionWeb, users have the ability to ship the order to the office, or directly to the patient. Patients benefit by receiving their annual supply of contact lenses direct to their door without having to come back to the office.

“We are very excited to launch our new contact lens ordering service to our customers,” said Ken Engelhart, President, and CEO for VisionWeb. “The new features and functionality will improve the user experience, and make ordering contact lenses on VisionWeb even better than before. This is the first among many exciting upgrades for our customers in 2009.”

Adds Eric Muzy, CIO for VisionWeb, “The enhancements launched in the new contact lens engine are the result of market research and customer feedback coupled with the latest VisionWeb ordering technology. With this launch comes a view of the future of VisionWeb ordering.”

Contact lens suppliers on the VisionWeb network currently include ABB CONCISE, Diversified Ophthalmics, ODG, OOGP, New Era Optical, and Vistakon. VisionWeb members will now be able to use the new and improved ordering service to order from these suppliers and more, as they become available. VisionWeb plans to connect more contact lens manufacturers and distributors in 2009 and beyond.

Ordering on VisionWeb is free for eyecare providers. VisionWeb members can add their accounts with these contact lens suppliers and begin ordering using the new service today. For more information, or training for members, please contact VisionWeb Customer Service at (800) 874-6601 or email customerservice@visionweb.com.