TRANSITIONS OPTICAL LAUNCHES REDESIGNED HEALTHY SIGHT FOR LIFE FUND WEB SITE
“Vision Loss Experience” Provides Interactive Learning Environment
PINELLAS PARK, Fla., Jan. 26, 2009 – Those looking for the latest education on healthy sight can now take advantage of the interactive features and streamlined design of the revamped Transitions® Healthy Sight for Life Fund Web site. Still located at www.HealthySightforLife.org, the site – created by Transitions Optical, Inc. – will continue to educate consumers on the importance of protecting and preserving their eyesight, and provide resources for industry professionals to discuss this topic with patients.
Updated content includes a “Vision Loss Experience” section that allows users to see what it is like to lose healthy sight due to an eye disease, vision disorder or environmental factor, such as glare.

“In the process of exploring the ‘Vision Loss Experience,’ visitors to the site develop a deeper appreciation for the quality of their own vision,” Mary O’Hara, professional communications specialist, Transitions Optical. “It can also help the loved ones of those with vision loss to empathize with what life is like without this precious sense.”

A focus on overall wellness further reinforces the value of getting regular eye exams and wearing UV protection. Interactive design and features encourage visitors to explore the steps they can take today to optimize their vision and protect it for the future. A “testimonials” section lists charities supported through Fund grants, includes links to the organizations’ Web sites and provides details about the partnerships. It also features stories submitted directly by consumers, sharing their own struggles with vision problems and appreciation for the value of healthy sight. Additionally, visitors can now share knowledge with others by forwarding a link to the site.

“We want this site to not only be a means to support charitable organizations that provide education and eye health solutions, but also a learning hub for professionals and patients,” said O’Hara. “We hope that the redesign will help make information more accessible and relevant for all audiences – and continue to raise consciousness.”

New for professionals are a link to the recently launched Healthy Sight Institute Web site and a section on the Transitions Students of Vision Scholarship program, which features entries from previous winners.
The Fund site also includes ways to become more involved, tips to enhance and protect healthy sight and a section for industry professionals to access eye-health resources available from Transitions. Eyecare professionals with a Web presence can link to the site as an added resource for their patients.
For information about the Transitions Healthy Sight for Life Fund and eligibility to receive financial support through the Fund, or to request complimentary copies of additional educational resources, visit the Web site or contact healthysightfund@transitions.com.

About the Transitions® Healthy Sight For Life Fund

Transitions Optical created the Transitions® Healthy Sight for Life Fund to centralize and strengthen its corporate giving endeavors, unifying them with the mission to “help preserve healthy sight for life.” To achieve this goal, funding and educational resources are made available to global, regional and local charitable organizations or efforts whose purpose is to help raise awareness of the need for eye exams, eye protection and the enhancement of visual quality – and who are striving to help eliminate preventable blindness. For more information about the Transitions Healthy Sight for Life Fund, visit www.healthysightforlife.org or contact healthysightfund@transitions.com.