TRANSITIONS INTRODUCES BILINGUAL EYE EXAM GUIDE
New Resource Explains Common Eye Exam Tests in English and Spanish
PINELLAS PARK, Fla., Jan. 19, 2009 – In an effort to help enhance doctor-patient interaction during the exam process, Transitions Optical, Inc. has created the What to Expect: Bilingual Eye Exam Guide.
The guide includes 12, 8-by-8-inch cards detailing each common test and pre-test usually included as part of the exam. The cards feature an illustration of how the test will be conducted and include sections on the equipment used, why a patient is taking the test, how the test works and what the results mean to the patient’s eye health. Each card includes the full explanation on the front in English and on the back in Spanish.

“The eye exam process can be confusing, or even intimidating for the patient,” said Greg Marko, marketing director, North America, Transitions. “This tool helps eyecare professionals overcome these challenges – enhancing the exam experience for the patient, while reinforcing that the eye exam is a crucial step in achieving healthy sight.”

Designed to provide flexibility and ease-of-use, the guide comes in packaging that can also serve as a counter top display for the eye doctor’s office. The cards are held together with a ring, giving eye doctors the opportunity to reorganize them depending on the order in which they typically perform the tests.

“While we created the tool so that it can easily become a fixture in the exam room, the cards can also be separated and carried to wherever any preliminary eye tests may take place,” said Martha Rivera, multicultural marketing manager, Transitions. “Additionally, the inclusion of English and Spanish explanations on the cards allows eyecare professionals to meet the needs of all their patients, while reinforcing cultural sensitivity toward both English- and Spanish-speaking Hispanic patients.”

The guide includes the following tests and exams:

Preliminary Tests
• Near-Point
• Color Vision
• Depth Perception
• Autorefraction
• Visual Field
• Eye Pressure

Examination
• Visual Acuity
• Penlight
• Refraction
• Biomicroscopy
• Dilation
• Goldmann Tonometry

Eye doctors can request a What to Expect: Bilingual Eye Exam Guide and other tools to help meet the needs of their patients by calling Transitions Optical Customer Service at 800-848-1506 ext. 7448.