Carl Zeiss Vision and Transitions Optical Launch “Go Small. LIVE LARGE” Promotion
San Diego – (December 19, 2008) - Carl Zeiss Vision, in collaboration with Transitions Optical, is launching a new national promotion: “Go Small. LIVE LARGE”. From January 1 through June 30, independent eye care professionals (ECPs) are invited to “go small” by dispensing GT2™ Short lenses and qualifying to “LIVE LARGE” by winning cash rewards, monthly prizes, or a $25,000 luxury vacation and personal assistants package. Other qualifying lenses include the new, precisely personalized Zeiss Individual™ progressive, and all members of the GT2 family.

“While GT2 Short is a ‘small package’, it’s a high-performance premium lens, so we wanted to give ECPs who dispense it a chance to win premium prizes,” said Steve Koufos, Carl Zeiss Vision’s Vice President, Marketing. “The promotion also celebrates the launch of Zeiss Individual™, the first precisely personalized lens. We’re celebrating that achievement with a truly personalized grand prize.”

“Go Small. LIVE LARGE” offers ECPs three ways to win:

Cash Prizes - ECPs receive one scratch-off card for every pair of GT2 Short, GT2 family, or Zeiss Individual lenses they dispense and two scratch-off cards for every pair they dispense in Transitions® lenses. Every scratch-off card can be worth up to $500 if the ECP scratches off the correct letters spelling
“S H O R T.”

Monthly Prizes – All scratch-off cards can be entered in a second chance sweepstakes for monthly prizes. Starting in February, 10 winners will be selected each month to win their choice of exciting prizes such as an iPod® Touch, Magellan® GPS unit, Sony® digital camera, Sony® DVD camcorder, SIRIUS® radio and service package, Krups® Coffee / Espresso machine and grinder, or $400.

Grand Prize – Two $25,000 grand prize packages will be awarded through the second chance sweepstakes. Grand prize trips for four include airfare, accommodations, and expenses to the winners’ destination choice of Hawaii, Key West, Lake Tahoe or Nantucket. Winners will also be awarded a personal assistant’s package with options such as a personal shopper, personal chef/catering service, a personal trainer, cleaning service or a personal driver so that they can LIVE LARGE.