TRANSITIONS OPTICAL FILMS NATIONAL TELEVISION COMMERCIAL ON LOCATION AT INNISBROOK RESORT AND GOLF CLUB
INNISBROOK, Fla., Dec. 5, 2008 – Transitions Optical, Inc. is filming a national television commercial at Innisbrook Resort and Golf Club, home of the Transitions Championship for Healthy Sight. Transitions signed on as title sponsor of this PGA TOUR event earlier this year.

The commercial, which is filming this week on Innisbrook’s Copperhead Course will focus on the importance of ensuring healthy sight in changing light conditions both on and off the course. This spot will also highlight Transitions® lenses as essential gear for enthusiasts of all playing levels – not only to improve their vision, but to improve their game as Transitions lenses darken as light conditions change and enhance visual quality by reducing glare, enhancing contrast and blocking 100 percent of harmful UV rays.

“Golf enthusiasts depend on healthy sight for optimal performance,” said Matt Killen, professional golf instructor and swing coach to many PGA TOUR players. “With such obstacles as varying light and playing conditions and ongoing exposure to ultraviolet radiation, visual ability can be affected without proper eyewear. The link between Transitions and golf is clear, and Transitions lenses make total sense for golfers of all levels,” he added.
Transitions lenses are the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour. The role of Transitions as an official marketing partner of the PGA TOUR affords a relevant and wide-reaching opportunity to connect with consumers about the need for healthy sight.

“This partnership demonstrates Transitions’ ongoing commitment to educating consumers about the importance of healthy sight and an overall healthy lifestyle,” said Connie Falvo, director, external affairs, Transitions. “The choices you make each day – from proper lighting, nutrition and exercise to getting regular check-ups and being fitted with proper eyewear – can all have an impact on the quality of your eyesight now and the health of your eyes for a lifetime,” she added.

“We, at Innisbrook Resort and Golf Club, are excited to host this national TV commercial and are looking forward to continue to help shine a spotlight on the Tampa Bay area – not only by way of this campaign, but through the week long tournament-related events that will support the Transitions Championship For Healthy Sight this coming March,” said Chuck Pomerantz, managing director, Innisbrook.

The national television commercial is part of Transitions Optical’s ongoing consumer outreach initiative. Earlier this year, Transitions introduced Improve Your Vision, Improve Your Game, a broad-reaching consumer education program complete with information and tools designed to establish a clear link between healthy sight, quality of sight and optimal athletic performance. The commercial will serve to underscore key healthy sight messages to consumers on a national level.