LBI EYEWEAR SIGNS LICENSING AGREEMENT WITH DREAMWORKS ANIMATION FOR SHREK EYEWEAR

~ Creating Children’s Line Around Popular Character ~
~ Designed by Kathryn Dabbs Schramm, recognized authority on children’s eyewear~
CHATSWORTH, CA., August 13, 2008 – LBI Eyewear, a leading manufacturer and distributor of optical eyewear, cases, first quality ophthalmic lenses and
eye care accessories, announced it has entered into a multi-territorial licensing agreement with DreamWorks Animation, SKG, Inc. (NYSE: DWA) to
produce Shrek eyewear and accessories.

Two separate collections are being developed. The first collection is Shrek Eyewear, a durable, well fitting, comfortable, and high quality children’s
optical frame line created around the loveable ogre. The second collection, Shrek and Friends, is a more couture line, which will include Shrek,
Princess Fiona, Donkey and other favorite characters. Both collections will be unveiled in October at Vision Expo West, and both will be available by
the end of the year.

“Being the licensee for Shrek-inspired optical frames provides an exciting opportunity for our customers,” said Keith Lehrer, CEO of LBI. “It’s a
universally recognized brand, appealing to parents and children alike, and has unparalleled marketing power.”

The lines are entirely designed by Kathryn Dabbs Schramm, ABOC, FNAO, a recognized authority on the design, fit, care and comfort of children’s
eyewear. The collections adhere to the “Four Laws of Children’s Eyewear”: Fit, Durability, Comfort and Quality.

LBI has had a long history in environmentally friendly manufacturing, including creating prototype frames out of 100-percent post-consumer
products. The company is also a leader in using recycled paper and soy-based inks on backing cards.