TRANSITIONS OPTICAL’S NEW SCRATCH AND WIN PROMOTION REVEALS WAYS TO GIVE AND RECEIVE HEALTHY SIGHT
Certificate of Authenticity Reinforces Healthy Sight Benefits of Transitions® Lenses
NEW YORK, Apr. 11, 2008 – Transitions Optical, Inc. is unveiling a national Get Healthy Sight. Give Healthy Sight. scratch and win promotion, which offers patients and eyecare professionals the chance to win $10,000 while giving back to the Transitions® Healthy Sight for Life Fund. Beginning in June, consumers will have the opportunity to Get Healthy Sight with the purchase of Transitions® lenses and enter to win one of two $10,000 grand prizes by completing a survey and registering their lenses with the Transitions Certificate of Authenticity (COA). Consumers can also Give Healthy Sight through the Transitions Healthy Sight for Life Fund by participating in an online scratch-off game after completing the survey. Eyecare professionals (ECPs) have a chance to win a $10,000 grand prize, as well as accumulate points for the Transitions ECP rewards program, each time their ECP identifier is included with a COA registration.

“With its tie to the Transitions Healthy Sight for Life Fund, we feel that the Get Healthy Sight. Give Healthy Sight. promotion will be as engaging as it is rewarding,” said Dawn West, trade marketing manager, Transitions. “Eyecare professionals will be able to reinforce the healthy sight benefits of Transitions lenses they are providing to their patients, while giving their patients and themselves numerous chances to win.”

Promotion Details and Support Tools
Patients completing the COA and survey are entered to win one of the $10,000 grand prizes to be given away at the conclusion of the promotion. By completing the survey, patients are also eligible to participate in an instant-win online scratch-off game. The game starts with a “guaranteed win” of $1 with patients risking their winnings as they proceed to play through successive levels in an attempt to spell Healthy Sight. If a patient correctly scratches off all 12 squares and spells Healthy Sight, he or she wins $10,000 instantly. Scratching off an incorrect letter results in loss of the game and all winnings; however, the Transitions Healthy Sight for Life Fund will receive a donation in the amount of the most recent level completed, so everyone is a winner.

Eyecare professionals can present the Get Healthy Sight. Give Healthy Sight. promotion to patients and communicate the importance of healthy sight with a customizable sales sheet available through the Transitions Online Marketing (TOM) tool, www.TransitionsTOM.com. Other materials offered to support the promotion include program brochures, post cards and a point-of-sale display. All of these vehicles communicate the promotion details, such as how to enter online, as well as how to Get Healthy Sight and Give Healthy Sight.