Archery glasses

[DragonLensmanWV]

We had a guy come in today. He says he's a professional competition archer. What he asked for was a progressive with absolutely zero distortion above the 180 line. Of course he wants to wear these all the time. In the past I have made archery glasses a single vision with the OCs displaced equal amounts in the direction of his gaze, be it right hand or left hand. He is resistant to a task-specific pair.
Now this guy will spend thousands on bows, arrows, and associated geegaws, but not a hundred bucks on a pair specifically made to improve his score.
Go figure!

[Refractingoptician.com]

We had a guy come in today. He says he's a professional competition archer. What he asked for was a progressive with absolutely zero distortion above the 180 line. Of course he wants to wear these all the time. In the past I have made archery glasses a single vision with the OCs displaced equal amounts in the direction of his gaze, be it right hand or left hand. He is resistant to a task-specific pair.
Now this guy will spend thousands on bows, arrows, and associated geegaws, but not a hundred bucks on a pair specifically made to improve his score.
Go figure!

That's understandable . The latest geegaws can be seen and shown off . They can be touched and felt and admired by others . The glasses can't be . No one else will know what he is wearing or seeing through,therefore the glasses do not have the same percieved value .

You are dealing with lenses here . A frame can be admired by others . Others can see that you are wearing Versace, or Dior or D & G . These have recognition of value . But can others see that you are wearing Zeiss lenses or task specific lenses . Does the person buying a Hummer buy it because of it's task specific abilities or because of the stature it brings to the owner amongst his peers or wanna be peers ?

There is a way to deal with this though , but the first thing you have to understand is the motivation . Then you have to make an investment in yourself and speculate .

Have a poster made up for your store light box showing a professional archer taking aim . The picture should show the word "ZEISS" or another brand name (even if it is your own brand ) etched onto the lenses in small gold print. The caption should read " FOCUS, TAKE AIM , SHOOT FOR THE GOLD MEDAL .... ZEISS gold lenses for the professional Archer " . Charge what ever your wish but make it high.

Now see what reaction you get .

People don't buy nice new Hummers to go off roading .

[Dave Nelson]

Thats frustrating. In one of my low-vision lectures, I pointed to "Old Harry" who has recently spent $2000 on state-of-the-art hearing aids, $1000 on dentures, $4000 on an electric scooter for his mobility issues, then screams blue murder when someone has the gall to suggest two hundred bucks for a hand-held and stand magnifier, or 4 or 5 hundred for a pair of eyeglasses. Your archer is guilty of the same thing: the perceived lack of value inherent in the optical.
"we have seen the enemy, and they is us."