I found this on a blog. I am passing it along for your comment.
Online optician 'wants to mimic success of web insurance'
Category: Ecommerce
March 19th 08, 11:14
Internet optician Glasses Direct has compared its growth to that of the insurance industry when it made its initial foray into cyberspace.
Speaking to E-consultancy, marketing director Phil Gates said that consumers embraced the process of online shopping for insurance products and were likely to do the same for glasses.
Recent comScore figures revealed that the number of car insurance policies purchased online exceeded two million last year.
"Customers buying their prescription glasses online do require a leap of faith; faith that the public demonstrated when moving to buying insurance online not so many years ago, rather than being told what policy they should have by a broker," he asserted.
Crucial to this shift in customer sentiment is the element of control, Mr Gates explains, noting that e-commerce offers the consumer the opportunity to drive their own purchase decisions.
Advice offered by Mr Gates to start-up e-commerce companies includes incorporating complete control of costs into any business plan, as well as adopting a customer-focused approach over product or channel-centric strategies.
This news story was brought to you by Bluhalo, a leading UK digital agency.
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