Drivewear® Activated by Transitions®
DRIVES AWAY WITH Two Awards at 2007 OLA
(TORRANCE, CA — December 2007) Drivewear®, Activated by Transitions®, drove away with two OLA Awards of Excellence this year. Drivewear received the win for the “Best in Lens Materials” category as well as in the “Best in Marketing” category for The Art & Science of Drivewear, Education Tour and Marketing Materials.

Younger Optics, manufacturer of Drivewear lenses, has made a variety of appealing and informative marketing materials available to the lab and dispenser. Younger also teamed up with Transitions to host a series of seminars across the nation to educate Eye Care Professionals about the unprecedented, revolutionary technology of the Drivewear lens as well as the incredible marketing opportunity it’s brought to the optical industry.

David Rips, President and CEO of Younger Optics, points out that he has never before seen a product take off like Drivewear. “We are very honored and pleased to have received both these awards, and I am proud of everyone at Younger and at Transitions who has helped to make Drivewear a success,” said Rips. “Drivewear fills a huge niche market – drivers – and we have gotten a lot of positive feedback from both ECPs and consumers who have tried the Drivewear lens. The optical industry has greeted Drivewear with great enthusiasm and we are looking forward to making Drivewear available in more materials and styles in the near future.”

Designed specifically to address the unique demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision and provide protection from blinding glare. The Drivewear lens is currently available in Single Vision, IMAGE® Progressive and Finished Plano Hard Resin. Winners were announced last month in Indianapolis, Indiana. Younger Optics has won 15 OLA Awards of Excellence since 1987 for lens innovation, technology and creativity.

For more information and technical details, visit www.drivewearlens.com.