I am expanding the plano sunglasses and i want to know what brands sell and what brands don't.
I am expanding the plano sunglasses and i want to know what brands sell and what brands don't.
Pretty broad question with even a broader response. In our office, Oakley, WileyX and Carerra for Men; Valentino, BCBG, Nicole Miller and Oakley for Women.
It's all going to depend on your demographics and area trends as to what sells and doesn't. I wasn't sure Oakley was going to be popular in this area (somewhat rural - 20 miles out of the second largest Michigan metro area) but they've sold very well. I went out on a limb with them and they've done well. Same with Valentino for the ladies - a bit higher fashion, but they've sold well.
We do well with Pradas and Coachs.
Completely self serving of me, but over 8000 U.S. eyecare professionals carry Cocoons sunwear. Although Cocoons are definitely not a fashion or sport sunglass... our OveRx sunglasses do provide an optical grade, functional sunwear solution to the 80% of the prescription eyeglass wearing public that don't purchase Rx sunglasses or photochromic lenses etc.
What I can't keep in stock is the Safilo Fossil line for men, especially the Jumper. They are just comfortable, easily Rx'd, sturdy and affordable. My clients could care less about designer names but they love quality.
You quest ion is too vauge to give an appropriate answer.Originally Posted by mrmac
We need some more info to give you helpful answers.
That being said ... Maui Jim, Oakley and RayBan pretty much sell anywhere. The rest of the Plano world is more complex!
What is the specific target market of your customers?
%Male / %Female
20-35 36-55 56+
Price Point you want to focus on.
That should get us started.:cheers:
Dita.
Chanel and Versace are probably our best sellers in terms of plano sunglasses. Women seem to love designer sunglasses as much as they love shoes and handbags.
Maui Jims are great sellers too, you dont need to sell those things, they sell themselves the instant people try them on and feel how comfortable they are and how good the tint is.
Rayban and Serengetti also shift pretty well, pretty much everyone has heard of them and asks for them by name.
The biggest single line of women's sunglasses we sell are the Jessica McClintock.
DragonlensmanWV N.A.O.L.
"There is nothing patriotic about hating your government or pretending you can hate your government but love your country."
Persol...nothing fits like 'em.
The Coach suns are flying off the shelf at our office these days, (for that matter so are the opthalmics) unfortunately the planos are not polarized.
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