Originally Posted by
akeroptical
First, I understand that most advertisments are based on making the product look good. So COCOISLAND has a small point.
Second, I am a bit shocked to hear an "Optician" compare our goods to a hamburger. We have a hard enough time with the general publics perception of the value of optical goods.
I charge $90 for premium A/R. I don't know about the rest of you but if I paid $90 for a hamburger it had better look like the picture and melt in my mouth.
As far as the brochures, I tell my patients not to expect what the picture shows in the night driving senerio. I just feel that the companies such as Zeiss/Sola and Essilor already have such good products why do they feel the need for this kind of deceit.
I guess my original reason for the post was to see if others felt like I do and to see how you present it to your patients.
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