Shameful market gimmick

[Fezz]

Well...I think that I have seen it all. We have all seen how some companies marketing divisions waste $$$$ on bogus knick-knacks, origami sales slicks, cheesy give aways. Yesterday we got the most shameful, sinful waste of money I have ever seen. We get in a box. Tear open the box and inside is the most flimsy, thin plastic, chintzy, piece of garbage "Yellow Hard Hat". Believe me, that hat was everything but hard. What a joke. It was from Alcon. The Optifree Replenish logo was on the front. What a total waste of time and money. Alcon should be ashamed of themselves. Who would approve this. This went right from the box to the trash.

:angry:

P.S.The best part= Inside warning label "This is a toy-does not provide protection"! No Kidding! A piece of Saran wrap and a postage stamp would provide more protection! What a bunch of flipping JERKS!

[EyeFitWell]

LOL...that's quite funny. What in the world does a hard hat have to do with Alcon anyway? Am I missing something?

[OptiJim]

Now that is funny. Hey Fezz, If you don't want it, I am sure my daughter would take it since the one she had gotten from Chuckie Cheese is getting worn out. Again, that is some funny stuff.

Thats was always amazed me about "freebies" it is usually some piece of crap that no one will use. Instead, why don't they just give you a better price or at least something related to your industry. You would not believe the amount of "Travel" bags I have gottem from Office Depot just for ordering a minimum amount of office supplies. And you can bet your bottom dollar that I make sure my staff doing the ordering take full advantage of all that stuff. :hammer:

[cocoisland58]

Oh, the stuff I throw away. I have asked all frame reps to not send any POP that is larger than 8x10 or that stands on it's own. I have very little counter space. Low and behold with each large frame order comes a larger box of unusable stuff. They don't want it back, I refuse to store it, so out to the dumpster. What a waste.

[Johns]

Alcon is the same company that ships a sample 14 oz (or something) bottle, alone, in a box that could hold an entire case. And they UPS it!

[Fezz]

Alcon is the same company that ships a sample 14 oz (or something) bottle, alone, in a box that could hold an entire case. And they UPS it!

I know!!!!!! They pay more in shipping than any company I have ever dealt with. Imagine if someone with at least 2 1/2 brain cells actually looked at the amount of waste and did something to stop it! They would be a swimming in the dough. Morons:angry:

[Fezz]

Now that is funny. Hey Fezz, If you don't want it, I am sure my daughter would take it since the one she had gotten from Chuckie Cheese is getting worn out.

Encore,

I could not give it to her. Her Chuckie Cheese issue hat is FAR SUPERIOR to this yellow plastic wrap, sorry excuse for a hat, piece of garbage could ever hope to be. I am afraid she would be dissapointed. You know, its a TOY..not protective headwear;).



Please, if any of you out there get this same sinful package=post your thoughts! I got to hear them. We all just giggle at how silly this is.

Wait a minute...those marketing genuises!!!! They got me. Here I am spreading the name of there product and talking about them....UGH!!! Those smart Bast@rds.

:cheers:

[Scott R]

My coworkers 2 year old son loves the plastic hat. First thing he did was tear the sticker off, stick it on the wall and take his crayons to color on the hat.

I do like some of the beach towels, key chains, calculaters, and pens they send.

Some companies send so much pop crap i could probably insulate my house with it. I would rather get the $ value of that crap and $ value of shipping deducted from the monthly statement.

[EyeFitWell]

Bast@rds[/EMAIL].
:cheers:

HAHA!! You lose! You ever see a comercial on TV that is just sooo stupid, you're wondering what in the world they were thinking? Then you go to all your friends/family and say, "Hey did you see that commercial for product X, where the guy is skydiving with X in his pocket and then...blah blah blah. Yeah, isn't that just sooo stupid!?!" And then you stop and realize, hey, I told 8 people today about product X because I was so personally stricken by the stupidity of it all. ...not so stupid anymore!

[Angel of Grace]

I think your correct in saying that Alcon got exactly what they wanted by advertising with the yellow hardhat. Everyone is talking, aren't they??

[Jubilee]

And here I am wanting PoP crap, and can rarely get any! I use to large banners to block out the light coming in through our large front window, to reduce glare and showcase frame at the same time... I also like to update it every few months so it looks like we always have something new...

Ohh well :)

Cassandra

[Joann Raytar]

We got ours yesterday. We still haven't figured out what it has to do with OptiFree.

[aaron]

Alcon is the same company that ships a sample 14 oz (or something) bottle, alone, in a box that could hold an entire case. And they UPS it!

It must mean that they have too much money!


ad

[scograd]

We were dumb-founded when our yellow plastic hat arrived the other day. Instead of paying to send this crap out why don't they just knock 2 cents off the price of every bottle of Opti-Free, I have a feeling our patients would appreciate that much more than that yellow garbage!! The funniest part of the whole thing is that somewhere deep in Alcon there must be a room where they overpay a whole bunch of monkeys to come up with these ridiculous ideas!! (ps- sign me up for that job!!!)

[OPTIDONN]

If it didn't cost so much it would be fun to send your payment to these people in the same manner! Put the check in a giant display! Imagine how cramped that mailroom would get!

[Fezz]

I would like to send them there check....wrapped in Preperation H ! ;)

[EyeFitWell]

LOL, Optidonn, that would be FUNNY!

[walleye]

I have not received my yellow hard hat yet but I just can't wait!! Most of Alcon's marketing is outsourced. When they call your office for the solution samples and say they are Alcon calling it is really a marketing company 3 miles from my office here in Pennsylvania!! Our industry is nothing compared to the M.D's and the booty they get. Look for a DVD called "Money Talks". The pharmaceutical industry spends an average of $30,000 per M.D. in marketing each year!! Thats alot of pens and hard hats.

[Fezz]

I have not received my yellow hard hat yet

Walleye-

I can bring you mine when we get together! You may get jealous and want to keep it though. I may end up framing this one! ;)

[LKahn]

It is amazing how much attention is given to a few inexpensive advertising materials. So I guess the stuff really gets your attention and works.