Originally Posted by
CEO
Just to give you all some inside information, Drivewear is going really well, especially for so late in the season. World-wide the interest has just been amazing. By far the biggest percent of feedback I get is really positive.
I admit that Drivewear due to it's characteristics and pricing is a market niche. My only goal is to serve the market niche of the automobile driver. I recently had a call from an OD asking me if they could prescribe the lens to someone even though they did not know how to drive. I asked him if the patient was at least a passenger sometimes, and they admitted they were. I told the OD it was fine to sell it to them.
Like all things in the optical industry, product introductions take time, but Drivewear is not only a winner, it is a triple crown winner.
But remember, I invented it, so I'm certainly not unbaised.
Hope to see many of you at OLA. Come by and say hello to me if you are there and introduce yourself to me as an Optiboard member.
Dave
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