You are right. I have a different realtionship with my reps than you do. I need a rep to carry the frames in from their car, to open the bags, show me the frames, and let me ( and my staff) decide what our patients will want. Reps also act as a liason between the company and myself.After all, most of the reps are from over 50 miles away, and have no idea what sells in our area. Reps do not become a part of the decision making process, nor do we consider each other friends. We are frieindly and very cordial to each other, but not what I'd consider "friends".
I used to be a rep, and I do realize that different offices have different needs, so I can appreciate the relationships you have with your reps. (I'm sure they appreciate it as well.)
I prefer to keep all the emotion out of my dealings with reps, as well as the companies they work for.
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