Frame Sales

[High_Abbe]

What make people buy frames? Is it the brand name, or the fit/look of the the frame?

[Excel-Lentes]

It depends on the individual. For the most part I find people buy based on the way a frame looks and feels. They also will listen to my opinion based on prescription requirements and fitting issues.

Another issue is price:) . Many people will stick to frames they perceive are a good value (price+quality) and when properly directed will buy the best they can reasonably afford.

[Chris Ryser]

View Poll Results: What is the biggest determining factor for patients when they are purchasing a frame? Because a frame is brand named. 00%Because a frame looks and feels good. 2100.00%

So far the mahjority has voted for non brand frames.........................lets see hoiw this progresses

[ziggy]

I think that the branding of frames is more for the optician than the patient.

[okoart]

It depends on the individual.



I think it’s because they want an OKO-Custom Clip. :p





Couldn’t help it…..:p


OKOART
www.opticalstore.com

[High_Abbe]

I like uni-clip.


www.uni-clip.com

[For-Life]

I think that the branding of frames is more for the optician than the patient.

agreed

[Lady Nicole]

I've often found that even if a patient is originally attracted to a brand name, they will turn it down if it doesn't look/feel good.

And if they are trying to choose between two frames, I always advise them to choose the one that fits best regardless of brand. I don't want them to come back for endless adjustments and complain that they spent so much money for a pair of specs that don't fit right.

[chip anderson]

Lady Nichole: Do you mean the one that fits best out of the box, off the shelf or after you have adjusted or modified it?


Chip

[kresston]

I've often found that even if a patient is originally attracted to a brand name, they will turn it down if it doesn't look/feel good.

And if they are trying to choose between two frames, I always advise them to choose the one that fits best regardless of brand. I don't want them to come back for endless adjustments and complain that they spent so much money for a pair of specs that don't fit right.

Lady Nicole,

When I went to purchase my latest pair of eyewear, I was intent on purchasing one brand and one brand only. After I arrived at the location I found I didn't care for the brand I was there for in the first place. Miraculously the person assisting me worked with me to find a few pairs of glasses that I did like and we worked them down to two that were comfortable, looked well on me, and were reasonably priced with the features I wanted.

[High_Abbe]

I thought so........

[Jubilee]

When purchasing, look and fit.

I just can't ignore how many patients I have had come to me in the past few months, because when they called, I had a particular designer in stock.

Now they didn't purchase ones from who they first asked for. But they came in because I did carry them. So branding accounts for something...

Cassandra

[Jubilee]

Sorry Duplicate Post

[Mikef]

When purchasing, look and fit.

I just can't ignore how many patients I have had come to me in the past few months, because when they called, I had a particular designer in stock.

Now they didn't purchase ones from who they first asked for. But they came in because I did carry them. So branding accounts for something...

Cassandra

Those cutomers that come in to your store might also tell friends about all those brands you have as well. You may be getting referals without ever knowing!

[For-Life]

Those cutomers that come in to your store might also tell friends about all those brands you have as well. You may be getting referals without ever knowing!

yes, but doesn't Lenscrafters have all of those brands?

Therefore, we have to differentiate by offering nicer frames and better service

[Chris Ryser]

yes, but doesn't Lenscrafters have all of those brands?

I just posted this on another thread:


This designer wave will have to stop at some point when opticians do a calculation as Johns just demonstrated. They are all just frames.........like other frames.................but are charged an extra few bucks that gets multiplied as it gets closer to the consumer.

Specially these days, when money gets tight...............and poeple are spending less.........................

You can always ask a patient " Madam, would you like a designer frame?..........or something better ?
__________________

[Mikef]

I just posted this on another thread:


This designer wave will have to stop at some point when opticians do a calculation as Johns just demonstrated. They are all just frames.........like other frames.................but are charged an extra few bucks that gets multiplied as it gets closer to the consumer.

Specially these days, when money gets tight...............and poeple are spending less.........................

You can always ask a patient " Madam, would you like a designer frame?..........or something better ?
__________________

I also posted this on another thread:
So I guess the Fact that Polo did 100 million in sales last year and that expensive deigners are seeing double digit growth in sales means nothing. Plus the small niche companies are staying small niche companies. 10 years ago Safilo, Luxottica, Marchon etc. did most of their business in house brands now 80% is name brands.

[Jubilee]

Not every brand belongs to Luxottica or is sold in their stores. Locally, the Armani I carry isn't the same models as what is in the LC stores, nor do they carry Guess Ophthalmic, Kate Spade, Tommy, etc...And in the Lux models, some of the ones in each line aren't sold in my local LC stores.

Nor or my prices the same as LCs.. I have no problem telling people they are more than welcome to shop around. So far all 4 or 5 people who said they wanted to check LC have come back to us once they went through the pricing and warranty options.

Between them and the Dr. Tavel across the street, I get more foot traffic in my door because of pricing and service.


Cassandra

[For-Life]

I also posted this on another thread:
So I guess the Fact that Polo did 100 million in sales last year and that expensive deigners are seeing double digit growth in sales means nothing. Plus the small niche companies are staying small niche companies. 10 years ago Safilo, Luxottica, Marchon etc. did most of their business in house brands now 80% is name brands.

AGAIN

You are confusing store purchases and customer purchases. The stores buy the Polo, because their sales staff is horrible, because they are chains, and because they do not know better.

I will put a line like Humphreys (which is a brand, but non-designer brand) next to Polo, Armani, and CK any day and the Humphreys will out sell them. ACTUALLY, I have a little line called Channel Cam that will do the same. I have brands in my store, and the non-brands CONSISTANTLY out sell them.

I have had consumers who have had brands in the past, like Cover Girl and Adidas who are disappointed with what that brand offered and want more. They want looks, quality, value.

When you have a frame, that may be a brand name and does not even show it anywhere then it is meaningless to them.

[Chris Ryser]

Those cutomers that come in to your store might also tell friends about all those brands you have as well. You may be getting referals without ever knowing!

All those brands can be had at every street corner optician............

I would prefer to get referrals because I am a good opticians that knows the ropes and gives superp and couteous service.

[okoart]

All those brands can be had at every street corner optician............

I would prefer to get referrals because I am a good opticians that knows the ropes and gives superp and couteous service.

Hey Chris I like what you have to say....:cheers:

Designers come and go…

but service is never out of fashion !

[Chris Ryser]

Because a frame is brand named. 9 ...........20.93%

Because a frame looks and feels good. 4..........79.07%

So far only 21% have voted for brand name frames....................................

So what is the real picture then..................Rep or the vote