CL Pricing

[eyegirl]

For those of you who handle contacts....

Does anyone have an EXCEL template to use to price the lenses?

What sort of mark up or pricing structure does everyone use?

I'm revising our current listing, any insight is so appreciated!

[William Stacy O.D.]

For those of you who handle contacts....

Does anyone have an EXCEL template to use to price the lenses?

What sort of mark up or pricing structure does everyone use?

I'm revising our current listing, any insight is so appreciated!

You have to be careful with this subject, because of FTC regs and US laws against price fixing. That said, it depends on where you want to be in the market place. You can compete with 800 contacts, or walmart, or you can make a profit. It also depends on your location and your clientele.

[For-Life]

Find out what your competitors are charging, find out what you need for a fair profit, and figure out if you are adding service outputs to give you a competitve advatage.