Shamir celebrates a new Attitude™

San Diego, CA. Shamir Insight Inc, with its patented cutting-edge lens design software, Eye-Point Technology®, celebrates the industry’s first product design to meet growing needs of fashionable wrap around frames.

Shamir Attitude product is exclusively designed to provide uncompromised visual acuity in fashionable wrap frames. It capitalizes on the advanced PAL designs of Shamir Piccolo® and Shamir Genesis™.

The Shamir Attitude products create optical excellence in a base 8 design for Rx’s ranging from -4.00 to +2.00. Shamir Attitude provides the cosmetic benefits of a Base 8 with the optical performance of Base 3 and 5.


“Since the introduction of Shamir Attitude, our team of ABO certified Account Executives have been conducting in-office trainings” says Carmen Renschler, vice-president of sales. “Eyecare Professionals across the country have welcomed this revolutionized technology that opens the door to increased patient satisfaction and practice profitability” continues Renschler.

“The challenge the industry has faced is providing patients with an Rx range (-4.00 to +2.00) in a curvature that optically functions for higher prescription ranges” says Raanan Naftalovich – CEO. “Shamir Attitude provides Eye-Care Professionals with a solution for both optical acuity and fashionable appearance in wrap around frames”.

The Shamir Attitude family of products in now available in:

Piccolo® with Attitude®
Material: Polycarbonate Polarized Gray
Index: 1.59
Power Range: -4.00 to +2.00
Base curve: 8.00
Blank size: 76/81mm
Fitting height to achieve 100% ADD: 16mm

Genesis with Attitude
Material: Hi-index SuperLite™ 1.6 Transitions® V
Index: 1.60
Power Range: -4.00 to +2.00
Base curve: 8.00
Blank size: 80/86mm
Fitting height to achieve 100% ADD: 19mm

Genesis with Attitude
Material: Hi-index SuperLite™ 1.6
Index: 1.60
Power Range: -4.00 to +2.00
Base curve: 8.00
Blank size: 80/86mm
Fitting height to achieve 100% ADD: 19mm

Shamir Attitude product availability will rapidly expand to Polycarbonate clear.

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©2005 Shamir Insight Inc. All rights reserved. Shamir Insight is a subsidiary of Shamir Optical Industries. Piccolo is a registered trademark of Shamir Insight, Inc.. Attitude, SuperLite are trademarks of Shamir Insight.