RayBan is more than just a sunglass brand. It is the best-selling sunglass in the world. RayBan means sunglasses. RayBans ban rays. By contrast, eyeglasses invite rays to enter the lens and focus in the eye. The term "RayBan ophthalmic" is an oxymoron.
The RayBan ophthalmic line should never have been launched. It has as much chance of success as Coors bottled water or Jack Daniels beer (both failed product attempts). If Luxottica wants to sell more frames, they should launch new brand names instead of trying to get a free ride on the coattails of RayBan.
Jason Carruthers
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