Here is a philosophy
so, what do I want to do - create good profit today, or do a cheap job in order to keep the customer comming back year after year
- All the lenses in my price book are priced for a fair profit
- I have a wide range of patients
- I can offer any lens to any patient
I want both. I offer the best, second best and third best lens to each patient, and invariably, after a fair discussion, the patient chooses the best, which incidentally wont nessacarily be the most expensive
By educating the patient you pop your head above the crowd. Eventually, you get a patient base that realises you have your head above the crowd, and comes back year after year
So, do I dispense Trixex or poly - I dispense both, depending on the patients needs, but most importantly, the patient understands why we are going for a specific lens over another. That is the key
Bookmarks