Menrad returns to U.S.

Menrad Eyewear, the 107-year-old German frame company, has returned to the U.S. market after an absence of seven years under a new distribution agreement with the Mountain View, Calif.-based Euro Eyewear. Etienne Bernard, Euro Eyewear's president, says more than 120 ophthalmic and sun styles, including the three-style Premium collection of 23-karat gold-plate frames aimed at mature women and a titanium drill-mount collection of 16 styles, is available in the U.S. The titanium drill mounts feature strong plastic sleeves and grommets for more secure mounting and are equipped with spring or rubber-mounted hinges. Also available are traditional metals, large, deep zyls and half eyes. The sunwear collection runs the gamut from trendy to conservative.

"We're very excited about our return to the U.S. market and are pleased to be able to once again offer our line of quality products," says Tim Halter, Menrad director of distribution companies. "Our line is reworked and we are confident we have an interesting alternative for the U.S. eyewear market."

Several displays, including a drill-mount display that holds five drill-mount frames and 10 chassis, a logo plaque and catalog are available. Each frame comes with a hard case.

For additional information, contact Euro Eyewear, (888) 835-2020; web site: http://www.menrad.de/.