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But it's not. The backside is also designed to absorb UV, while reducing glare. A standard AR on the backside actually creates more *UV* reflection than a completely untreated backside. So, I think...

I agree about a tight wrap, although I suppose in theory if there are "any" gaps, there is potential for exposure. And not to be pedantic, but sunlight and UV can be different. Eliminating the...

Sorry, Chris...I don't understand the question. Even when I do, I'm not sure I'd be able to offer an answer, but could you rephrase?

You're right about the cost to the patient increasing. Looks like about a $10USD difference in the practices I've seen. But in some cases it's also more expensive for them to choose UV blocking on...

Thanks Mick. I know they contracted with an external company to, theoretically anyway, do some merchandising. I had some practices who were supposed to get done, but it seemed like 'drop and go' in...

Mick, was your package delivered by an Essilor person, or by a merchandising company, can you tell me?

I'll be the fool...do you have any questions you'd like to share?

You're obviously doing a great job setting expectations for your customers! Nice job.

I agree that your patients should be super happy with the Definity. I have many practices who use it as their lens of choice for many needs, and get great feedback (or in some cases, NO feedback -...

Crizal Sunshield/Xperio UV provides increased UV protection from reflective UV on the backside of the lens. As mentioned, there is still front side protection (scratch, hydro/oleo, etc.). I am...

Can't imagine relocating...although there are a very few free standing Sears Optical locations, (and a couple of weird KMart ones), the brand itself is in decline. The stores don't really even pay...

Fwiw,,,I would guess there was an investment into R&D, patents, etc...

Agree. Pech is top notch for mirrors, based on what I have seen.

Ha! You gotta get that Dorothy Parker book out of your reception area.
http://www.quotationspage.com/quote/29945.html

Actually, Sears frames are branded to match Sears store product, as are Target. You'll get Converse One Star frames in Target, and ALine (which is the Anne Klein frame rebranded), Apostrophe, etc. at...

Or keep the 1L bottle, and let them keep coming back in for free refills for 12 months.

Or, work with a company to print custom micro cloths with your patient's name, or go cheaper with just a...

Great points, Chris. And there's nothing wrong with a NOT large corporation employing the same techniques - with the same (but scaled) results!

HA! Don't Dream of being rescued either! Love it. One of my favorite movies...well played.

removed by blindboy

Which pit, out of curiousity?

Yes, there are.

No link. Call it empirical data. (Provided you're open to a very broad definition of empirical.) Also, I couldn't attest to Canada.

q2 2014

I wasn't editorializing on whether it was a lot of money or a little money, or how much it was last year, next year, or in 2000. Most of my referrals are word of mouth, so I've never exhibited at a...

Thanks for the comments, everyone. I appreciate your views.