Got Asked for a PD Today (First Time)
This afternoon I had a 20 something women approach me and sheepishly ask if I could measure her "pupil distance," as her eye doctor wouldn't do it for her.
I told her that I wouldn't. Actually you couldn't pay me enough to do that for anyone.
I wonder how others deal with this relatively new phenomenon?
I welcome you to share your experiences.
Regards,
Golfnorth
One expirience....................
Quote:
Originally Posted by
cocoisland58
Then they admit to "going online" so I tell them I would be happy to provide the measurements, an Rx check and adjustment for 30.00. I have had no takers.
Here we have one negative expirience. ...............How can we solve this as the consumer does need the PD and also will need the adjustments.
Maybe charge less ahead of the purchase and more when they come for adjustments, because if the glasses hurt nose or ears they will need you.
Make them go into Internet heaven...................
Quote:
Originally Posted by
Golfnorth
Chris;
Why should we want to solve this?
Regards,
Golfnorth
Golfnorth,
When today's largest optical corporation purchased a majority steak of Frames Direct, which is the second largest on line retailer after Zenni's, they knew what they were doing. They did not take a risk, because they knew that they could get away with it.
We can even see it right here on OptiBoard, members shy away from any serious discussion what could happen to the profession and its suppliers within the next few years.
When a high quality manufacturer goes into direct competition with the professional retailer = their customers, on the lowest level of the professional scale, they must be out to kill for their own good.
Remembering times in the optical Europe when opticians had cartels and just about could force their suppliers to behave the way they wanted or else. These days are over and gone.
Quote:
Why would you even entertain and change your business model to accomodate these people? Notice I didn't say customers. These are NOT your customers. They are searching for the lowest price period.
Yes they are not your customers, but maybe could have been, for sure they were somebodies customers. Maybe they have lost their jobs or lost half a fortune on the stock market, and now their pension is cut in half.
So they are searching for low prices out of necessity.
The recession is not over yet and a monetary collapse is coming closer with Europe in all these financial problems. Things will never go back to what we call normal, the way it was. The US has 30 million un-employed people and in Canada it also hovers around 10%.
So why not find a way that will let the professional make some money for his services instead of giving them away, or find a way of making the danger of the on-line opticals go away into the internet heaven.
regards
Chris R