Originally Posted by
Johns
It looks like this is VSP's way of weaning the patients away from the traditional type (OD) providers. And why not? If VSP can reimburse a lower rate to the pt. then they would to an OD, that's more money in their pocket. If they can give even less to Costco, and less still to Frames Direct, why in the world would they promote their panel ODs?
I see this as phase 3 (of 5). The traditional VSP providers were the vehicle to capture market share. For the most part, that has been accomplished. Now, the search (and they don't have to search far) for avenues that will net them more profit is on. Non traditional providers (lowest overhead) are lined up ready to take over.
I'd hold the "Haleluya"...unless of course you are Costco, or Frames Direct.