Newsroom
10-07-2002, 03:12 PM
COCOONS CONSUMER BROCHURE INCREASES SALES BY 300%
San Luis Obispo, CA - Live Eyewear now offers eyecare professionals a Cocoons consumer brochure that will help educate patrons visiting their optical dispensaries on the features and benefits of the unique patented polarized OveRx sunglass collection. Authorized retailers utilizing the consumer oriented sales aid in conjunction with an official Cocoons display stand will realize an increase in sales by as much as 300%. Cocoons are a patented range of polarized sunglasses, engineered to be worn over prescription eyewear.
A recent survey conducted by the Live Eyewear marketing department determined that consumers who did not elect to purchase a pair of Cocoons, but took the information brochure for future reference were five times more likely to ultimately purchase a pair. Deborah Kurpjuweit of Debonair Eyes in California says, “There are so many features offered by Cocoons, it is sometimes difficult for our customers to remember everything. We love to hand them a Cocoons brochure and let them take it home. They inevitably return the next day, well educated and ready to choose a size!”
The Cocoons brochure features detailed information on the optically correct scratch resistant Polar TX™ gray, amber, and yellow polarized lenses offered in Cocoons, as well as an explanation of the benefits provided by ComfortFlex™ temples, available frame sizes/shapes, and the variety of frame colors to choose from. In addition, the brochure explains the importance of choosing a sunglass that is polarized and features complete UV protection. Brochure dimensions are 3.5 inches by 6 inches and a counter holder for easy display of the brochures is included.
Live Eyewear manufacture and distribute three patented collections of polarized sunglasses engineered to be worn over prescription eyewear (OveRx). All Live sunglasses feature scratch resistant polarized lenses, a limited lifetime warranty and retail from US$40 to US$140. For more information and to order your complimentary brochures contact Live Eyewear at 800.834.2563.
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http://www.optiboard.com/images/LiveEyewear/CocoonsConsBrHolder2.jpg
San Luis Obispo, CA - Live Eyewear now offers eyecare professionals a Cocoons consumer brochure that will help educate patrons visiting their optical dispensaries on the features and benefits of the unique patented polarized OveRx sunglass collection. Authorized retailers utilizing the consumer oriented sales aid in conjunction with an official Cocoons display stand will realize an increase in sales by as much as 300%. Cocoons are a patented range of polarized sunglasses, engineered to be worn over prescription eyewear.
A recent survey conducted by the Live Eyewear marketing department determined that consumers who did not elect to purchase a pair of Cocoons, but took the information brochure for future reference were five times more likely to ultimately purchase a pair. Deborah Kurpjuweit of Debonair Eyes in California says, “There are so many features offered by Cocoons, it is sometimes difficult for our customers to remember everything. We love to hand them a Cocoons brochure and let them take it home. They inevitably return the next day, well educated and ready to choose a size!”
The Cocoons brochure features detailed information on the optically correct scratch resistant Polar TX™ gray, amber, and yellow polarized lenses offered in Cocoons, as well as an explanation of the benefits provided by ComfortFlex™ temples, available frame sizes/shapes, and the variety of frame colors to choose from. In addition, the brochure explains the importance of choosing a sunglass that is polarized and features complete UV protection. Brochure dimensions are 3.5 inches by 6 inches and a counter holder for easy display of the brochures is included.
Live Eyewear manufacture and distribute three patented collections of polarized sunglasses engineered to be worn over prescription eyewear (OveRx). All Live sunglasses feature scratch resistant polarized lenses, a limited lifetime warranty and retail from US$40 to US$140. For more information and to order your complimentary brochures contact Live Eyewear at 800.834.2563.
http://www.optiboard.com/images/LiveEyewear/CocoonsConsBrOpen4.jpg
http://www.optiboard.com/images/LiveEyewear/CocoonsConsBrHolder2.jpg