PDA

View Full Version : Zeiss Expands Marketing Team


Newsroom
10-03-2002, 05:51 PM
ZEISS EXPANDS MARKETING TEAM
Dennon joins as advertising and public relations coordinator
CHESTER, Va., – Carl Zeiss Optical, Inc. today announces the recent staff addition of Maureen Dennon as advertising and public relations coordinator. In this role, Dennon will primarily be responsible for the creation and implementation of a full-scale public relations program designed to promote the company's premium lenses, coatings and production systems. In addition, she will will be in charge of the company's advertising efforts, organization of educational programs with optometry and opticianry schools, provide tradeshow support and assist with various marketing promotions.

Dennon comes to Zeiss from Tattar Cutler---DBC Public Relations, Horsham, Pa., where she served as account manager. During her agency career, she managed public relations campaigns for several prestigious accounts including the Philadelphia International Auto Show, Philadelphia Antiques Show, GMAC Commercial Mortgage, Philadelphia Suburban Corporation, Spencer Gifts and the Drug Information Association (DIA).

Dennon holds a bachelor's degree in journalism with a concentration in public relations from Temple University, Philadelphia. Originally from Folsom, Pa., she currently resides in Richmond.

# # #
Headquartered in Oberkochen, Germany, the global player Carl Zeiss is a leading international group of companies operating in the optical and opto-electronic industry.

Carl Zeiss offers technologically advanced solutions for the areas Semiconductor Technology and Industrial Optics, the life Sciences and Health Care, Eye Care, Industrial
Solutions and sophisticated products in the field of Consumer and Sports Optics. The company is directly represented in more than 30 countries and runs production centers in Europe, North and Central America, and Asia. In the 1999/2000 fiscal year, a global workforce of roughly 13,800 people achieved a sales figure of approx. Euro 2bn. Further information on spectacle lenses and production systems by Carl Zeiss is available under www.zeisslenses.com.