Ethical Question for the day.

[chip anderson]

Is "selling up" bait and switch? Or is this just what we have to do to make sure the patient gets all the "latest technology?"
Is advertising "Eye exam and glasses $ 49.95." When your average patient drops $450.00 by the time he leaves the office, ethical, or "just the way we have to do business to keep our bottom line black?"

[For-Life]

I don't think that it is a blanket solution. If you manipulate someone to $450 then it is unethical. If the client is able to understand the real benefit then it is not.

It is not about keeping the bottom line black. I could keep the bottom line black at $49.95, I just have to change the way I do business.