HaHa latest Essilor joke

[Sodium D]

or is it old and I just ignored it...

Re: Crizal Sun AR


Things are heating up as Essilor of America, Inc. welcomes the newest member of its Crizal® anti-reflective (AR) family in January – Crizal Sun™ lenses. Essilor is proud to offer eye care professionals (ECPs) and patients the first integrated AR specifically designed as the perfect complement to sunwear. With the advantages that Crizal Sun lenses offer, this is the perfect complement to optimize vision through any sun lens.
“We saw a real need for this product in the market. Currently there is no ideal coating for sunwear in the industry,” said Carl Bracy, vice president of marketing for Essilor of America. “The goal with AR coatings is to let as much light in as possible. With polarized lenses you are aiming to keep the light out."

Wow, I can't beleive that all this time I was cheating my patients with less than ideal lens treatments like AR and flash mirrors on their polarized sunwear. You mean there's an AR that's does more than AR??? Essilor may just have turned our paltry understanding of physics on its head!! We'll have to rewrite all the textbooks! I'm also baffled at how I see so clearly with my polarized lenses when they're supposed to "keep the light out."

Thanks Essilor, for the insult and for opening my eyes.

[For-Life]

The lens that Essilor is offering focuses on the backside AR, not both side. Is available with a mirror too.

[griffin]

A BAR (back AR), with a flash mirror is pretty popular for us.
It's a pain in the butt to process - two completely seperate vacuum coat processes, additional handling, etc... Nonetheless, very popular - and time consuming.
Try it, you may be surprised.

EDIT - this is Igor 22 - didn't realize the comp logged in as my wife.

[spexer]

HA HA latest joke** WOW, you seem to be quite angry? Carl was speaking about eliminating glare, this is either a misquote or he mispoke, I am certain his intention was not insult your intelligence.
Why is everyone so hostile to anything Essilor, ugh, I believe all that pent up anger could be used for something more productive.
Crizal Sun is a backside Alize and a top side hard coat (TD2, along with the Alize hydrophobic) Use it as an OPTION for your patients who desire a new way to expand on tradional sun glass protection, comfort and durablilty. Right now only 8% of the sunglass market is coated at all (Jobson)
I agree mirrors are good too, but can be hard to process or keep clean.
So please lighten up, Crizal Sun is another option to offer. The introduction of new products is what makes our industry so dynamic, we should welcome and embrace any new ideas, and technologies.

[FVCCHRIS]

The introduction of new products is what makes our industry so dynamic, we should welcome and embrace any new ideas, and technologies.



I agree with you, however, I think what was "bugging" him the most was the way some companies (not just Essilor) "strike up the band" whenever they profess to having invented a remarkable new product that will revolutionize some aspect of our business. Any knowledgable Optician has been able to offer TD2 coat and backside premium A/R for years. What Essilor is trying to do is boost sales in a certain "niche". Nothing wrong with that. Chris..

[Henry]

A BAR (back AR), with a flash mirror is pretty popular for us.
It's a pain in the butt to process - two completely seperate vacuum coat processes, additional handling, etc... Nonetheless, very popular - and time consuming.
Try it, you may be surprised.

EDIT - this is Igor 22 - didn't realize the comp logged in as my wife.

Griffin,

Chemalux AR/Mirror System will be a solution to your pain since the system coats one side each time. You can make flash mirror coating in the front side and AR in the back side which takes about the same amount of time and cost. We do have many customers who use Chemalux systems mainly for flash mirror coatings. If you need more information, I am glad to send to you.

Henry