Bad website...Bad!

[Johns]

I'm in the process of putting the content together for our company web-site. While poking around, I found the site Web Sites That Suck. I was surprised (not) to see someone in our field (kind of) that is in the running for next year's award.

Be sure to check out the 3 guys up in the corner of the page. I wonder if they do Lasiks also?


http://www.globalaigs.org/



I'm losing it!:bbg:

[EyeFitWell]

wow

[FVCCHRIS]

It'd be more fun if they had one of "bullseye-shoot the guy and win a prize thingies" :bbg:

[Chris Ryser]

I found the site Web Sites That Suck. I was surprised (not) to see someone in our field (kind of) that is in the running for next year's award.


Johns...............How wrong one can be ? You might not like the appearance of that site, and that is personal taste. What counts is the results a website produces.............which is called "traffic". Traffic is the most important thing a website produces.

The more people look at it, by law of average you will find people that actually react to the site and are interested in what you have to offer.

This particular site you mentioned has a Google rating of 6 which is very very high.

The Akexa traffic rating puts it at 506,951 which means this site draws more people looking at it than ESSILORS site world wide website which shows a rating of 557,554. ESSILOR IS 50,000 points behind it. Essilor also hase a Google rating of 6 which puts both of them at the same level.

A website is not full of success because it shows a beautiful design, the success comes of with what you do with it.

Check out my page at http://optochemicals.com/web_ratings.htm and you will what makes website successful.

[optirep]

Johns...............How wrong one can be ? You might not like the appearance of that site, and that is personal taste. What counts is the results a website produces.............which is called "traffic". Traffic is the most important thing a website produces.

The more people look at it, by law of average you will find people that actually react to the site and are interested in what you have to offer.

This particular site you mentioned has a Google rating of 6 which is very very high.

The Akexa traffic rating puts it at 506,951 which means this site draws more people looking at it than ESSILORS site world wide website which shows a rating of 557,554. ESSILOR IS 50,000 points behind it. Essilor also hase a Google rating of 6 which puts both of them at the same level.

A website is not full of success because it shows a beautiful design, the success comes of with what you do with it.

Check out my page at http://optochemicals.com/web_ratings.htm and you will what makes website successful.

Chris RESULTS = Traffic I think not. You can have all the traffic you want but if it brings you no business what good is it. Alexa ratings are so flawed anyway. 100000000000000000000 people could be going to this web site just for a laugh.

[Chris Ryser]

You can have all the traffic you want but if it brings you no business what good is it. Alexa ratings are so flawed anyway. 100000000000000000000 people could be going to this web site just for a laugh.[/B]


This is like advertising.....................you make one add and pay $ 4000.00 for it it will bring you nothing or a few enquiries.

However if you have the same add in every week it may show some results.

On the web good ratings bring you good indexing by search engines.When your website is at the top of the searches in a particular field your website will be looked at. That is the goal of every webmaster.

No traffic NO sales, .............. lots of traffic, law of average, you get so many sales for so many lookers..........................and you can not change that.

You might not make sales with lots of traffic ..........................but you will make no sales without traffic.

[Darryl Meister]

I also disagree with your logic, Chris. While traffic is indeed important, traffic doesn't necessarily equate directly to success, unless you're running a blog site or message board or something. You could use the Yellow Pages in the phonebook as an analogy. Every time someone looks for a particular section in the Yellow Pages (or performs a Google search for a few key words), they are exposed to a variety of business ads (or web sites), often in an order determined by rather arbitrary factors -- such as the amount of money you've dumped into ad placement. However, if they read your ad, call your business, or visit your web site, and don't like what they see, they just move right on to the next one.

When it comes to spending money on the Internet, in particular, I'm certain that people are much more reluctant to make purchases from and submit personal data to amateurish looking sites. And this is especially important for sites selling a product or service, because the bottom line for these sites is that high traffic with low sales volume means that you're probably doing something wrong. These sites aren't trying to be part of a traffic popularity contest; they want traffic only for exposure to potential customers, not for a better Alexa rating.

And that Glaucoma site's traffic is probably due in no small part to links from much more popular sites, like websitesthatsuck.com, as optirep pointed out.

[LKahn]

I agree with Darryl.

What is the point relative to optical industry, if we know a web-site's Alexa rating? On a webmaster discussion board I get the point. Just what value does this have to the optical industry again?

[Chris Ryser]

I also disagree with your logic, Chris.

And that Glaucoma site's traffic is probably due in no small part to links from much more popular sites, like websitesthatsuck.com, as optirep pointed out.


Essilor:
Results 1 - 10 of about 80,500 @ Google
1 - 10 of about 45,100 for links (http://rds.yahoo.com/_ylt=A0geuu1F.0BF3TsBHeRXNyoA/SIG=12kep2gaq/EXP=1161972933/**http%3a//education.yahoo.com/reference/dictionary/search%3fp=links) to (http://rds.yahoo.com/_ylt=A0geuu1F.0BF3TsBHuRXNyoA/SIG=12h3o6213/EXP=1161972933/**http%3a//education.yahoo.com/reference/dictionary/search%3fp=to) Essilor (http://rds.yahoo.com/_ylt=A0geuu1F.0BF3TsBH.RXNyoA/SIG=12m8ibnpe/EXP=1161972933/**http%3a//education.yahoo.com/reference/dictionary/search%3fp=Essilor) @ Yahoo
links to Essilor Page 1 of 27,343 results @ MSN

Total Links for Essilor on 3 search engines =====> 152,943


globalaigs.org/:
links to globalaigs Page 1 of 138 results @ MSN
Results 1 - 10 of about 240 @ Google
1 - 10 of about 60 for links (http://rds.yahoo.com/_ylt=A0geuppq_kBFtgsAywRXNyoA/SIG=12kjginme/EXP=1161973738/**http%3a//education.yahoo.com/reference/dictionary/search%3fp=links) to (http://rds.yahoo.com/_ylt=A0geuppq_kBFtgsAzARXNyoA/SIG=12ha5phh1/EXP=1161973738/**http%3a//education.yahoo.com/reference/dictionary/search%3fp=to) globalaigs (http://rds.yahoo.com/_ylt=A0geuppq_kBFtgsAzQRXNyoA/SIG=12po6s6ch/EXP=1161973738/**http%3a//education.yahoo.com/reference/dictionary/search%3fp=globalaigs) @ Yahoo

Total Links for Globalaigs on same search engines ======> 438

Somehow your logic Darryll did not work out.....neither Larry's who is siding with you.

Essilor, a heavy weight on links does get less traffic than the glaucoma site with a fraction of the links that Essilor is showing for their website. Any mathematical equations you can bring up to disprove these facts?



Just what value does this have to the optical industry again?


The internet has nothing to do with the optical industry in case you dont know. The optical industry is a very small world. The net is an information media. It is not only advertising, it is not only selling.

If you have a successfull website on the internet it is measured in traffic going to it. Darryl is not selling anything on his site, but has invested a lot of work doing it and for sure be happy if he gets a lot of interested visitors.

Furthermore it would not make any sense having a website nobody will find unless they go through a hundred pages of search engine results and you guy's can argue as much as you want you will get nowhere. :hammer:

[Darryl Meister]

Somehow your logic Darryll did not work out.....neither Larry's who is siding with you.
You misunderstood what I meant by "links." I meant the number of visitors to one site who are then directed to another site through a link, not how many hyperlinks in general are floating out on the web. After all, what is the Alexa rating of a site like websitesthatsuck.com compared to globalaigs.org?

Furthermore it would not make any sense having a website nobody will find unless they go through a hundred pages of search engine results and you guy's can argue as much as you want you will get nowhere
I agree completely. Ideally, well-designed, useful sites achieve higher scores. Of course, if a business is paying a search engine for top results, then none of this really matters. It would be like buying the largest Yellow pages ad possible; you become the first anyone goes to on their list. And getting a better Google rating by drawing more traffic by having a better Google rating becomes a bit of circular reasoning...

[EyeFitWell]

In my opinion, the website in question is both unattractive and not user friendly. That makes it a "bad" website in my book, regardless of its capture rate. If it has a good capture rate, that's great for the company. I do think the website could be designed better though.
I also agree that you should be able to do target practice on mr. dancing heads up top! lol

[hotsauce]

Alexa ratings are a joke anyway, since they only count visits by people that have the Alexa toolbar installed. It's sort of like a Ford dealer claiming Ford sales are up nationwide because he had a good year.

[Johns]

Alexa ratings are a joke anyway, since they only count visits by people that have the Alexa toolbar installed. It's sort of like a Ford dealer claiming Ford sales are up nationwide because he had a good year.


I think that the website is terrible because it portrays these glaucoma folks look like a bunch of GOOFBALLS. Come on...the "Glaucoma Hym"??!??

If the image the website is portraying is really how they are, they don't need a website, they need a circus tent.

Why would you want the world directed to that?:hammer:

As far as the traffic, don't you think that being on websitesthatsuck.com is what is driving it ? I wouldn't have seen it were it not for that.

[samuelson]

i totally agree with daryl

[Chris Ryser]

After all, what is the Alexa rating of a site like websitesthatsuck.com compared to globalaigs.org?


http://websitesthatsuck.com/ =======> 2,231,115

http://www.globalaigs.org/ =======> 506,954

That translates to nearly 5x the traffic for glaucoma over the suck site.

Logic would tell me that the glaucoma site has a lot more weight in the search engines than the suck site. One does not have to like a site nor its design, there are many more ways for webmasters and publishers to make a website successful. (remember the ad ==== "where's the beef ?) I dont like the site either..........but Google gives it a PR of 6 which is nearly the highest mark they give an individual site.


I agree completely. Ideally, well-designed, useful sites achieve higher scores. Of course, if a business is paying a search engine for top results, then none of this really matters.


Actually the Optiboard right now has a Google PR rating of 2...........how do you explain the glaucoma site at a PR 6 ?

The Optiboard also shows an Alexa rating this morning of 62,282. (Zeiss, the best site, at 64,602)

Yes, you can pay a lot to be on top in the search engines, but you can also go other roads to get there without handing out cash.
I Have done it, my website is on top on most of the search engines, just by following some good advise I picked up right and left, without paying anybody.
:D

[optirep]

http://websitesthatsuck.com/ =======> 2,231,115

http://www.globalaigs.org/ =======> 506,954

That translates to nearly 5x the traffic for glaucoma over the suck site.

Logic would tell me that the glaucoma site has a lot more weight in the search engines than the suck site. One does not have to like a site nor its design, there are many more ways for webmasters and publishers to make a website successful. (remember the ad ==== "where's the beef ?) I dont like the site either..........but Google gives it a PR of 6 which is nearly the highest mark they give an individual site.



Actually the Optiboard right now has a Google PR rating of 2...........how do you explain the glaucoma site at a PR 6 ?

The Optiboard also shows an Alexa rating this morning of 62,282. (Zeiss, the best site, at 64,602)

Yes, you can pay a lot to be on top in the search engines, but you can also go other roads to get there without handing out cash.
I Have done it, my website is on top on most of the search engines, just by following some good advise I picked up right and left, without paying anybody.
:D


First off Chris! You can have all the pretend traffic you want! But if you don't sell anything what good is it!

You web site is one of the highest rated sites in the business. That must mean that you are doing about 4 or 5 billion $$$$ in business each year RIGHT.

[optirep]

Article I found. One of many on this subject!


Wow My Alexa Ranking is Great! Should I Trust It?

Jun
16
In the past I did not write in my ebook about somethings I did not care for much. I never really mentioned Alexa (http://www.alexa.com/) because I did not view it as a big deal. An epiphany hit me that I should state why I did not care much for Alexa stats.
Over the last few days my Alexa has doubled from around 13,400 to around 6,800 (http://www.alexa.com/data/details/traffic_details?q=seobook&url=http://www.seobook.com/). Wow I am great. Not really!
If you looked at my actual server logs you would see that traffic has been fairly constant over the past week with only a small uptick in traffic of about 5 percent. Why the huge increase in Alexa rankings then?

More new webmasters using the Alexa browser finding my site. The three things that helped boost the number of new webmasters reading this site are:

mentioning the hidden links on FT (http://www.seobook.com/archives/000930.shtml) - WebProNews linked to my site
my site ranking for Corey Rudl's death, and his friends recently putting out a newsletter saying he died
About.com WebSearch recently listing my blog as a top SEO blogMany new webmasters get information from each of those channels. Just a few people from each browsing my site with an Alexa toolbar caused the rankings to nearly double, which is a huge change on a logarithmic scale for a site in the top 10,000.
Traffic has not changed much, sales are about the same, and if you looked just at Alexa things would look a bit brighter than they really are.
Here is what I recently wrote in my ebook:

Alexa is widely tooted as a must use tool by many marketing gurus. The problems with Alexa are:

Alexa does not get much direct traffic and has a limited reach with it’s toolbar
a small change in site visitors can represent a huge change in Alexa rating
Alexa is biased toward webmaster traffic
many times new webmasters are only tracking themselves visiting their own siteWhy do many marketing hucksters heavily promote Alexa? Usually one of the following reasons:

ignorance
if you install the Alexa toolbar and then watch your own Alexa rating quickly rise as you surf your own site it is easy for me to tell you that you are learning quickly and seeing great results, thus it is easy to sell my customers results as being some of the best on the market
if many people who visit my site about marketing install the Alexa toolbar then my Alexa rating would go exceptionally high
the marketers may associate their own rise in success with their increasing Alexa ranking although it happens to be more of a coincidence than a direct correlationA lower Alexa number means a greater level of traffic, and the traffic drops off logarithmically. You can fake a good Alexa score using various techniques, but if it shows your rankings in the millions then your site likely has next to no traffic.
Alexa by itself does not mean that much, but it simply provides a rough snapshot of what is going on. It can be spammed, but if a site has a ranking in the millions then it likely has little traffic. It is also hard to compare sites in different industries. For example, if I created a site about weight loss there would be many more people searching for it than a site about knitting. Also, you shouldn’t forget the webmaster bias the tool has, which means my site will have a higher Alexa rating than it should.

[Chris Ryser]

First off Chris! You can have all the pretend traffic you want! But if you don't sell anything what good is it!

You web site is one of the highest rated sites in the business. That must mean that you are doing about 4 or 5 billion $$$$ in business each year RIGHT.



Rep.........got out of bed with the left foot first on Friday morning and had to post in the best mood of the day.

Maybe your mental position is one way track minded on sales, sales, sales.
Mayve that is the result of being a rep.

A website can be a selling website with shopping carts and other goodies, it can be an educational site, it can be an informative site, it can be an educational site, it can be a government site, it can be a news site.

I just mentioned 6 types of websites above, out of which only one is a selling site. However they are all rated by Google PR and Alexa traffic without selling any lenses nor frames.

There are other aspects to have a site, not just translating them directly into sales and money. This subject has rubbed you the wrong way every time it has come up over the last few years.

In my case I have a sophisticated statistics program that tells me who. when, what, goes on my site, looks at what pages, for how long, comes back more than once and many more. Therefore I am interested how ell your site and others are doing and this is one of important rules working websites.I can see the ups and downs in traffic on my site. This is all technical and has nothing to do with sales.

[Audiyoda]

Article I found. One of many on this subject!


Wow My Alexa Ranking is Great! Should I Trust It?

Jun
16
In the past I did not write in my ebook about somethings I did not care for much. I never really mentioned Alexa (http://www.alexa.com/) because I did not view it as a big deal. An epiphany hit me that I should state why I did not care much for Alexa stats.
Over the last few days my Alexa has doubled from around 13,400 to around 6,800 (http://www.alexa.com/data/details/traffic_details?q=seobook&url=http://www.seobook.com/). Wow I am great. Not really!
If you looked at my actual server logs you would see that traffic has been fairly constant over the past week with only a small uptick in traffic of about 5 percent. Why the huge increase in Alexa rankings then?

More new webmasters using the Alexa browser finding my site. The three things that helped boost the number of new webmasters reading this site are:

mentioning the hidden links on FT (http://www.seobook.com/archives/000930.shtml) - WebProNews linked to my site
my site ranking for Corey Rudl's death, and his friends recently putting out a newsletter saying he died
About.com WebSearch recently listing my blog as a top SEO blogMany new webmasters get information from each of those channels. Just a few people from each browsing my site with an Alexa toolbar caused the rankings to nearly double, which is a huge change on a logarithmic scale for a site in the top 10,000.
Traffic has not changed much, sales are about the same, and if you looked just at Alexa things would look a bit brighter than they really are.
Here is what I recently wrote in my ebook:

Alexa is widely tooted as a must use tool by many marketing gurus. The problems with Alexa are:

Alexa does not get much direct traffic and has a limited reach with it’s toolbar
a small change in site visitors can represent a huge change in Alexa rating
Alexa is biased toward webmaster traffic
many times new webmasters are only tracking themselves visiting their own siteWhy do many marketing hucksters heavily promote Alexa? Usually one of the following reasons:

ignorance
if you install the Alexa toolbar and then watch your own Alexa rating quickly rise as you surf your own site it is easy for me to tell you that you are learning quickly and seeing great results, thus it is easy to sell my customers results as being some of the best on the market
if many people who visit my site about marketing install the Alexa toolbar then my Alexa rating would go exceptionally high
the marketers may associate their own rise in success with their increasing Alexa ranking although it happens to be more of a coincidence than a direct correlationA lower Alexa number means a greater level of traffic, and the traffic drops off logarithmically. You can fake a good Alexa score using various techniques, but if it shows your rankings in the millions then your site likely has next to no traffic.
Alexa by itself does not mean that much, but it simply provides a rough snapshot of what is going on. It can be spammed, but if a site has a ranking in the millions then it likely has little traffic. It is also hard to compare sites in different industries. For example, if I created a site about weight loss there would be many more people searching for it than a site about knitting. Also, you shouldn’t forget the webmaster bias the tool has, which means my site will have a higher Alexa rating than it should.
I was just about to post this article.

As a telecommunication graduate and currently taking masters classes in Telecommunication, I can tell you one thing about Alexa - NEVER, and I mean NEVER trust it's results. And any webmaster that puts all their faith is Alexa results is a pure hack. Even using Google's ratings isn't smart - Google simply looks at direct hits through their search engine.

Alexa is a decent 'big picture' evaluation for large companies - but not small companies or small sites. Alexa says their toolbar is used by over 10 million people - yet Amazon (who owns Alexa) admits they only have just under 1 million realtime (current) users. They also admit that 10 million figure comes from new system sales where the Alexa toolbar is pre-installed on the system. Per OEM rules, the Alexa toolbar is presented as an option to those new owners who 9 times out of 10 do not want the toolbar installed.

The one thing Alexa can be good for is comparison of competition - direct competition. Not looking at a braod range of competitiors within a broad market. But if you want to look at say Ford and Chevrolet, that's a fair comparison with Alexa since most people browsing with the Alexa toolbar that will search for Ford will also tend to search for Chevy and vice versa. But to use Alexa to look at how optical companies do in relation to each other is almost criminal - and pathetic.

Now as for that site - it's bad - very bad. It breaks just about every rule in Web2.0 design theory.

Chris - rather than use Alexa you might look into hitwise.com - it's much mroe reliable and has 25,000,000 registered users. Of course hitwise.com is not free - their services come at a price. But they are much more reliable from a marketing perspective than Alexa ever thought of being.

[optirep]

Rep.........got out of bed with the left foot first on Friday morning and had to post in the best mood of the day.

Maybe your mental position is one way track minded on sales, sales, sales.
Mayve that is the result of being a rep.

A website can be a selling website with shopping carts and other goodies, it can be an educational site, it can be an informative site, it can be an educational site, it can be a government site, it can be a news site.

I just mentioned 6 types of websites above, out of which only one is a selling site. However they are all rated by Google PR and Alexa traffic without selling any lenses nor frames.

There are other aspects to have a site, not just translating them directly into sales and money. This subject has rubbed you the wrong way every time it has come up over the last few years.

In my case I have a sophisticated statistics program that tells me who. when, what, goes on my site, looks at what pages, for how long, comes back more than once and many more. Therefore I am interested how ell your site and others are doing and this is one of important rules working websites.I can see the ups and downs in traffic on my site. This is all technical and has nothing to do with sales.

Chris the bottom line is Alexa or Google ratings are not accurate and are easily fooled.
Load your web site with endless text - update it everyday- use the Alexa tool bar--load it with links- review it at Amazon.com and so on and you can fake a good rating

[Darryl Meister]

And remember that "traffic" costs bandwidth. You may end up wasting a lot of money if you're capturing excess traffic with no interest in your products or services.

[Chris Ryser]

Alexa has made changes, you might not be aware of. The service is not free anymore.

******************************************
Summary of Changes (details for each service below)
******************************************
- We have released a new version of the Alexa Web Information
Service
(AWIS)
- We have launched a new web service, Alexa Web Search
- We have released a new version of the Alexa Top Sites web
service.

******************************************
ALEXA WEB INFORMATION SERVICE (AWIS)
******************************************

The Alexa Web Information Service makes Alexa’s vast repository of
information about the traffic and structure of the web available to
developers.

You can now also access “Historical Traffic” and “Sites linking In”
data.
In addition to these improvements, we have also moved the web
search
operation into a newly launched service, “Alexa Web Search” (see
more
information below).

*******************************


......................use the Alexa tool bar--load it with links- review it at Amazon.com and so on and you can fake a good rating


In my case I am using my own statistics program which tells me on a continous basis what is happening therefore I am on top of the game and now what my own site is doing. So far comparing the to figures, they are fairly matched.

Anybody that does not believe in the Alex statistics can remove the Alexa reporting ware, (with a spyware program) that has been planted in his computer and the address file that is in the root of the website. At that point anybody wanting to see the traffic of another site will get a NO DATA answer.

However in my expirience any website that has a fairly good Google rating and shows NO Data will pop up again in the ratings within a few week or month as the webmaster probably deleted the reporting software as spyware on his computer..

[optirep]

More ways to scam your Alexa rating! Chris you have done this on your site!

1) install the Alexa toolbar into your browser.
2) Create a special webpage that contains a JavaScript array of webpage addresses from your site. Then create a JavaScript function that loops through the array and opens each address into a separate browser window (make sure they all use the same window). Between cycles through the function, cause the function to “sleep” using the “timer()” function for a random interval of time between say 5 and 45 seconds. Make sure that when the function reaches the end of the array of addresses it loops back to the beginning.
3) Periodically set the script to action in your browser with the Alexa toolbar installed and let it churn away overnight. To save bandwidth you can always disable the loading of images. If you want it to be really effective, have a few friends run the same script from their browsers with the Alexa toolbar installed.
That is all there is to it. I did this about a half dozen times to one of my sites over a period of one month and it jumped up to the 80,000 mark in Alexa. I’m sure if I ran it more often it would have done even better.

[Chris Ryser]

That is all there is to it. I did this about a half dozen times to one of my sites over a period of one month and it jumped up to the 80,000 mark in Alexa. I’m sure if I ran it more often it would have done even better.



Rep, that is a very interesting comment. I guess when you want to cheat there is always a way of doing so and I am convinced that most website operators will not do so because your own statistics are telling the real truth of what, who and when.

I also believe that when a website is being crawled by the search engines they will make their own decision who to list and where to list.

For sure it is no real interest to cheat, because you fool yourself by not getting the results that you actually want.

Of course we all read and subscribe to all the weekly news sent out by the search engines which are full of tips and one has never finished learning.

[Johns]

Here's the bottom line:

Based on that website, and the message(s) it sends, how many of you would feel comfortable refering your customers to it for additional information ?

[Chris Ryser]

Based on that website, and the message(s) it sends, how many of you would feel comfortable refering your customers to it for additional information ?


Having looked at it shortly right now again, it is nothing than an informative site, you might like the setup or not: :

Mission
To optimise the quality of glaucoma science and care through communication and
cooperation among international Glaucoma Societies, with Glaucoma Industries,
Glaucoma Patient Organisations and all others in the glaucoma community

It deals with the different glaucoma associations and does not treat any patients directly, so you could not refer any patients directly. It is definitely not a commercial site and does not want to be regarded as such.

[Audiyoda]

What's really sad about this entire thread is that people on this board look to Chris as a very web knowledgeable or web savvy. My telecommunication background tells me otherwise. Simply looking over your posts regarding tracking, statistics, Alexa and more I can easly see Chris has been dupped by marketieers shulling Alexa and other tracking methods.

Sorry Chris - and I know I've not really seen eye-to-eye with you in the past - but you're just way off base on this one. Web stats is so much more than you think it is - and I'm not talking about your ability to statistically track your site. Any webmaster can track just about anything that occurs within their web domain. For you to put so much faith in Alexa is laughable at best, but otherwise sad. There are so many ways to trick Alexa - from domain swaping to javascripts to domain spoofing. But you are so adament that Alexa is the holy grail of traffic tracking...you really should focus on what you're really good at - optics.

[Darryl Meister]

I still think you're missing the big picture by focusing solely on traffic. It doesn't matter how much traffic your site gets, if people do not or cannot interact with the site -- by browsing, reading, buying, or whatever -- once they get there. Regardless of how much traffic that glaucoma site does or does not have, they could obviously improve the interaction of that traffic with their website by employing even a few basic principles of good web design (as opposed to violating just about every principle).

Besides, unless you're taking step to improve your traffic, what good is it to constantly measure it, anyway?